Looker Studio is free but requires custom setup per client, produces dashboards clients don't use, and has limited white-labeling. Reportr generates branded PDF SEO reports in 30 seconds — no templates, no configuration, no Google branding.
Free plan available • No setup fees • Cancel anytime
It's a powerful BI tool repurposed for something it wasn't designed to do.
Looker Studio requires you to build data connectors, configure data sources, and design a report template from scratch for each new client. For agencies onboarding multiple clients per month, that's hours of setup before you can generate a single report.
You share a Looker Studio link. Your client bookmarks it, forgets the bookmark, and emails you asking where's the report three months in a row. Clients want a PDF they can open immediately, read in 5 minutes, and forward to their stakeholders without needing a login.
Looker Studio's white-label options are limited. Your clients can still see Google branding, Google's URL in the browser bar, and the familiar Google interface. It doesn't look like YOUR agency's premium deliverable.
Connect your client's Google Search Console and Analytics via secure OAuth in 2 minutes. No connector configuration, no data source mapping, no template design.
Upload your agency logo, set your brand colors, add your company name. Done. Every report for this client applies your branding automatically — forever.
Click generate. Reportr pulls live GSC, GA4, and PageSpeed data and produces a branded PDF in under 60 seconds. Download and send — no dashboard link required.
The specific capabilities that make Reportr a better fit for SEO client reporting.
Reportr generates downloadable PDF files — not dashboard links. Clients receive a file they can open, read offline, and forward to their team without needing a Google account.
No data connectors to configure, no templates to design, no data source mapping. Connect once via OAuth and every future report for that client generates automatically.
Your logo, your colors, your agency name throughout every PDF. No Google branding, no Looker Studio URL, no indication that a third-party tool was involved.
Every report includes actionable SEO recommendations generated automatically. Looker Studio shows data — Reportr shows data and tells your client what to do about it.
For SEO client reporting specifically — not general BI use cases.
| Looker Studio | Reportr | |
|---|---|---|
| Output format | Live dashboard (login required) | Downloadable branded PDF |
| Setup per client | Custom connectors + template | One-time OAuth (2 min) |
| White-label | Partial — Google branding visible | Complete — no third-party branding |
| AI insights | Not included | Auto-generated per report |
| Learning curve | Significant | None |
| Price | Free (your time has a cost) | From $29/mo |
Start free. Upgrade when you're ready. Cancel anytime.
Looker Studio is free — but your time building templates and configuring connectors isn't. Reportr starts at $29/mo and eliminates the setup cost entirely.
All paid plans include a 14-day free trial. White-label branding is included in all paid plans.See full pricing details →
No templates to build. No connectors to configure. No dashboard links to explain. Just a branded PDF in 30 seconds.