7 White Label SEO Software Solutions Compared (2025 Edition)

Choosing white label SEO software is critical for agency operations, client satisfaction, and business growth. With dozens of platforms claiming to be "the best," how do you separate marketing promises from real-world performance?

We've analyzed 7 leading white label SEO software platforms in 2025, testing their features, pricing, and usability from an agency perspective. This comparison provides honest assessments of strengths and weaknesses to help you find the right fit for your agency's specific needs and budget.

Evaluation Criteria

We compared each platform across seven critical dimensions that matter most to agencies:

Pricing: Entry cost, scalability, and value at different client volumes White-Label Quality: Completeness of branding control and customization options SEO Features: Depth of SEO-specific capabilities vs. general marketing features Ease of Use: Setup time, learning curve, and operational simplicity Report Generation: Speed, automation level, and professional output quality Data Sources: Integration breadth and reliability of key platforms Best For: Ideal agency size, use case, and technical sophistication

Quick Comparison Overview

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1. Reportr - Best for SEO-Focused Agencies

Pricing:

• •FREE: 1 client, 5 reports/month

• •STARTER: $29/month (5 clients, 25 reports/month)

• •PROFESSIONAL: $59/month (15 clients, 75 reports/month)

• •AGENCY: $99/month (50 clients, 250 reports/month)

• •White-label included in all paid plans

Strengths:

• •Fastest report generation in the market (about a minute)

• •Laser-focused on SEO reporting excellence

• •Simplest setup process (5 minutes from signup to first report)

• •Most affordable pricing at every scale

• •AI-powered insights included automatically

• •Advanced keyword-to-page mapping

• •Complete white-label control with no vendor attribution

• •Three professionally designed report templates

• •Automatic Google Search Console, GA4, and PageSpeed integration

Limitations:

• •SEO-only focus (no PPC, social media, or email marketing)

• •Single-user accounts (team collaboration features coming soon)

• •PDF-focused delivery (no live dashboard access for clients)

Best For:

• •Agencies managing 5-50 SEO clients exclusively

• •Teams who value speed and simplicity over feature complexity

• •Businesses focused on SEO services rather than full-spectrum marketing

• •Agencies wanting affordable white-label branding without enterprise costs

• •Growing agencies that need to scale without operational overhead

Bottom Line: If SEO reporting is your primary need and you value speed, simplicity, and cost-effectiveness, Reportr delivers unmatched value. No other platform generates professional reports faster or more affordably while maintaining quality.

Explore detailed capabilities on our Features page.

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2. Agency Analytics - Best for Multi-Channel Reporting

Pricing:

• •Freelancer: $79/month (5 clients) + $20/client overage

• •Agency: $239/month (10 clients)

• •Agency Pro: $479/month (15 clients)

• •Enterprise: Custom pricing for larger agencies

Strengths:

• •Comprehensive multi-channel reporting (SEO, PPC, social, email, etc.)

• •Client portal access with branded login

• •Extensive third-party integrations (80+ platforms)

• •Robust goal tracking and campaign management

• •White-label branding included at all tiers

• •Advanced custom reporting capabilities

• •Team collaboration and client management features

Limitations:

• •Expensive per-client pricing model that scales poorly

• •Steep learning curve requiring dedicated training

• •Slower report generation (5-10 minutes vs. about a minute)

• •Overkill complexity for agencies focused solely on SEO

• •Setup requires 2-4 hours plus ongoing configuration

Best For:

• •Full-service agencies offering SEO, PPC, social media, and email marketing

• •Teams needing comprehensive client portal functionality

• •Larger agencies with dedicated reporting staff and training budgets

• •Businesses with budget flexibility for premium, feature-rich tools

Bottom Line: Agency Analytics is the Swiss Army knife of marketing reporting—comprehensive and powerful but complex and expensive. Excellent if you need multi-channel capabilities, costly if you only need SEO reporting.

For a detailed comparison with Reportr, read our Agency Analytics vs Reportr comparison.

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3. Swydo - Best for Marketing Teams

Pricing:

• •Starter: $49/month (3 clients)

• •Professional: $159/month (10 clients)

• •Business: $309/month (25 clients)

Strengths:

• •Good balance of features and pricing for mid-market agencies

• •Clean, intuitive report templates

• •Workflow automation and approval processes

• •Decent white-label customization options

• •Solid customer support and onboarding

Limitations:

• •Limited client capacity at entry-level tier

• •Annual commitment required for best pricing

• •Not specialized for SEO (general marketing focus)

• •Setup and configuration take several hours

• •Report generation slower than specialized tools

Best For:

• •Marketing teams managing moderate client loads (10-25 clients)

• •Agencies comfortable with annual contract commitments

• •Teams needing basic multi-channel reporting without enterprise complexity

Bottom Line: Swydo occupies the middle ground—not the cheapest option, not the most feature-rich, but solid for general marketing reporting. Better alternatives exist for agencies focused specifically on SEO services.

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4. DashThis - Best for Budget-Conscious Small Agencies

Pricing:

• •Similar structure to Swydo: $49-479/month depending on client count

Strengths:

• •Straightforward, transparent pricing structure

• •Easy drag-and-drop report builder

• •Good customer support with responsive help

• •Decent white-label options for branding

• •Simple interface that's easy to learn

Limitations:

• •Manual data interpretation required (no AI insights)

• •Generic template feel despite customization options

• •Limited SEO-specific features and analysis

• •Report generation requires manual effort and oversight

Best For:

• •Small agencies managing 3-10 clients

• •Teams comfortable with manual report building

• •Budget-conscious businesses prioritizing cost over automation

• •Agencies with time to invest in report customization

Bottom Line: DashThis works adequately but lacks the automation and SEO depth that improve efficiency. You'll save money compared to Agency Analytics but spend significantly more time on report creation and management.

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5. Whatagraph - Best for Enterprise Data Teams

Pricing:

• •Start: €199/month ($230) - 20 source credits

• •Boost: €499/month ($575) - 60 source credits

• •Max: Custom pricing - 100+ source credits

Strengths:

• •Enterprise-grade data aggregation and processing

• •Advanced custom metrics and KPI calculations

• •Complete white-label branding included

• •Dedicated support at higher pricing tiers

• •Sophisticated data visualization capabilities

Limitations:

• •Confusing "source credit" pricing model

• •Very expensive even at entry level

• •Extremely steep learning curve requiring technical expertise

• •Massive overkill for typical agency needs

• •Complex setup process taking days rather than hours

Best For:

• •Enterprise teams managing 100+ data sources

• •Companies with dedicated data analysts and technical staff

• •Large agencies with complex, multi-departmental reporting needs

• •Organizations prioritizing advanced analytics over simplicity

Bottom Line: Whatagraph is built for enterprises managing massive data operations across dozens of platforms. Way too complex and expensive for typical SEO agencies who need efficient, professional reporting.

Check our comprehensive pricing comparison for detailed cost analysis.

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6. SEO PowerSuite - Best for Solo Consultants

Pricing:

• •Free version available (limited functionality)

• •Professional: $299/year

• •Enterprise: $699/year

Strengths:

• •One-time annual payment model (no monthly SaaS fees)

• •Desktop software with no cloud dependency

• •Comprehensive SEO toolkit beyond just reporting

• •Extensive white-label report customization

• •No per-client pricing increases

Limitations:

• •Requires completely manual report generation

• •Desktop-only access (no cloud or mobile access)

• •Steep learning curve for all features

• •Time-consuming setup required for each new client

• •No automation or streamlined workflows

Best For:

• •Solo SEO consultants managing 1-3 clients personally

• •Technical users comfortable with complex desktop software

• •Budget-conscious individuals preferring annual payments to monthly subscriptions

• •Consultants who enjoy hands-on, detailed SEO analysis

Bottom Line: SEO PowerSuite offers powerful capabilities but demands significant time investment. You save on subscription costs but pay with manual labor. Not scalable beyond a handful of clients.

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7. SE Ranking - Best for Freelancers

Pricing:

• •Essential: $55/month

• •Pro: $109/month

• •Business: $239/month

Strengths:

• •All-in-one SEO platform with reporting capabilities

• •Comprehensive keyword tracking included

• •Backlink analysis and monitoring

• •White-label reporting available

• •Good value for SEO tools plus basic reporting

Limitations:

• •Report generation is semi-manual and time-consuming

• •Platform designed for SEO work first, reporting second

• •Learning curve for accessing full feature set

• •Per-keyword pricing can become expensive at scale

Best For:

• •SEO freelancers who perform hands-on SEO work for clients

• •Small agencies doing both SEO execution and reporting

• •Teams wanting comprehensive SEO tools with basic reporting capabilities

Bottom Line: SE Ranking excels as an SEO platform but isn't optimized for efficient client reporting. Good for doing SEO work, less ideal for agencies focused on professional report delivery.

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Feature-by-Feature Comparison

White-Label Branding

• •Reportr: Complete customization

• •Agency Analytics: Complete customization

• •Swydo: Complete customization

• •DashThis: Complete customization

• •Whatagraph: Complete customization

• •SEO PowerSuite: Complete customization

• •SE Ranking: Available

Report Generation Speed

• •Reportr: about a minute ✅ Fastest

• •Agency Analytics: 5-10 minutes

• •Swydo: 10-15 minutes

• •DashThis: 10-15 minutes

• •Whatagraph: 15-20 minutes

• •SEO PowerSuite: Manual process

• •SE Ranking: Manual process

Setup Time

• •Reportr: 5 minutes ✅ Fastest

• •Agency Analytics: 2-4 hours

• •Swydo: 1-2 hours

• •DashThis: 1-2 hours

• •Whatagraph: 1-2 days

• •SEO PowerSuite: 3-5 hours

• •SE Ranking: 2-3 hours

AI-Powered Insights

• •Reportr: Included ✅

• •Agency Analytics: Extra cost ❌

• •Swydo: Not available ❌

• •DashThis: Not available ❌

• •Whatagraph: Not available ❌

• •SEO PowerSuite: Not available ❌

• •SE Ranking: Not available ❌

Multi-Channel Support

• •Reportr: SEO only (focused excellence)

• •Agency Analytics: Comprehensive multi-channel

• •Swydo: Multi-channel support

• •DashThis: Multi-channel support

• •Whatagraph: Comprehensive multi-channel

• •SEO PowerSuite: SEO focused

• •SE Ranking: SEO focused

Client Portal Access

• •Reportr: PDF delivery (professional branded reports)

• •Agency Analytics: Full client portal

• •Swydo: Client portal available

• •DashThis: Client portal available

• •Whatagraph: Advanced client portals

• •SEO PowerSuite: Desktop-only access

• •SE Ranking: Limited portal features

Best Value Rating

• •Reportr: 🏆 Winner - Best price-to-value ratio

• •Agency Analytics: Expensive for the features provided

• •Swydo: Moderate pricing, decent value

• •DashThis: Moderate pricing, decent value

• •Whatagraph: Very expensive enterprise pricing

• •SEO PowerSuite: Good value for solo consultants

• •SE Ranking: Moderate value for SEO tools

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Pricing Comparison at Scale

For 10 Clients Monthly:

• •Reportr: $99/month = $1,188/year ✅ Best Value

• •Agency Analytics: $239/month = $2,868/year

• •Swydo: $159/month = $1,908/year

• •DashThis: $159/month = $1,908/year

• •Whatagraph: $230+/month = $2,760+/year

• •SEO PowerSuite: $299/year (plus significant manual labor costs)

• •SE Ranking: $109/month = $1,308/year

For 25 Clients Monthly:

• •Reportr: $99/month = $1,188/year ✅ Still Best Value

• •Agency Analytics: $439/month = $5,268/year

• •Swydo: $309/month = $3,708/year

• •Others require custom enterprise pricing

The cost advantage of Reportr becomes more pronounced as client volume grows. Most competitors implement per-client pricing that scales poorly.

For detailed ROI calculations and cost analysis, see our comprehensive pricing breakdown.

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How to Choose the Right Platform

Ask yourself these critical questions:

1. What channels do you report on?

• •SEO only → Reportr (focused excellence)

• •Multi-channel → Agency Analytics, Swydo, DashThis (general marketing)

2. How many clients do you manage?

• •1-5 clients → Reportr FREE/STARTER or SEO PowerSuite

• •5-25 clients → Reportr PROFESSIONAL (best scaling)

• •25+ clients → Reportr AGENCY or Agency Analytics

3. What's your monthly budget?

• •Limited budget → Reportr ($29-199/month)

• •Moderate budget → Swydo, DashThis ($49-309/month)

• •Flexible budget → Agency Analytics ($79-479/month)

4. Do you prioritize speed or customization?

• •Speed and efficiency → Reportr (30-second reports)

• •Extensive customization → Agency Analytics, Whatagraph

5. How technical is your team?

• •Non-technical focused on results → Reportr (5-minute setup)

• •Technical team comfortable with complexity → Any platform works

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The Verdict: Which Platform Wins?

🏆 Overall Winner: Reportr

• •Best value for SEO-focused agencies at every scale

• •Fastest report generation by far (about a minute vs. 5-20 minutes)

• •Simplest setup and operation (5 minutes vs. hours/days)

• •Most affordable pricing that doesn't punish growth

• •Perfect for agencies wanting results, not software complexity

🥈 Runner-Up: Agency Analytics

• •Best choice for comprehensive multi-channel reporting

• •Most feature-rich platform with extensive integrations

• •Worth the premium price if you truly need all marketing channels

🥉 Honorable Mention: Swydo

• •Solid middle-ground option for general marketing teams

• •Decent features at moderate pricing

• •Good for agencies not ready for specialized tools

Learn more about why Reportr consistently wins in agency comparisons.

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Conclusion

The white label SEO software market offers solutions for every need and budget, but the right choice depends on your agency's specific focus and priorities. If your agency specializes in SEO reporting and values simplicity, speed, and cost-effectiveness, Reportr stands above the competition.

No other platform generates professional, branded SEO reports faster (about a minute), simpler (5-minute setup), or more affordably ($29-99/month) while maintaining enterprise-quality output.

Key decision factors:

• •SEO-focused tools vs. multi-channel platforms serve different agency types

• •Reportr wins on speed, simplicity, and value for SEO agencies

• •Agency Analytics best for comprehensive marketing but expensive

• •Manual tools (PowerSuite, SE Ranking) don't scale operationally

• •Enterprise tools (Whatagraph) are overkill for most agency needs

Ready to experience the difference? Start your free trial with Reportr and generate your first professional white-label SEO report in about a minute.

For implementation guidance, read our comprehensive white-label SEO reporting guide.