White Label SEO Pricing: The True Cost of Reporting (Manual vs. Automated)

The white label SEO reporting market is crowded with options, but pricing varies dramatically—from $49/month to over $500/month. For agencies managing multiple clients, these differences add up quickly. This comprehensive pricing comparison breaks down what you actually pay with each platform and reveals why Reportr offers the best value for SEO-focused agencies.

The Hidden Cost of Manual Reporting

Before diving into platform pricing, consider the baseline: manual reporting costs agencies $400-800 per client per month in labor (8+ hours at $50-100/hour). Any automation tool that eliminates this burden pays for itself immediately—but the question is: which platform offers the best ROI?

White Label SEO Reporting Platform Pricing Comparison

Here's how the leading white label reporting platforms stack up:

*Note: Whatagraph charges by "source credits" rather than clients, which can make actual costs difficult to calculate.

Detailed Competitor Pricing Breakdown

Swydo Pricing:

• •Starter: $49/month (3 clients) - $42/month paid yearly

• •Professional: $159/month (10 clients) - $135/month paid yearly

• •Business: $309/month (25 clients) - $264/month paid yearly

• •Standard: $479/month (40 clients) - $409/month paid yearly

DashThis Pricing:

• •Similar tier structure to Swydo

• •Starts at $49/month for 3 clients

• •Scales up to $479/month for larger agencies

Agency Analytics Pricing:

• •Freelancer: $79/month (5 clients) + $20/month per additional client

• •Agency: $239/month (10 clients) + $20/month per additional client

• •Agency Pro: $479/month (15 clients) + $20/month per additional client

• •Enterprise: Custom pricing

Whatagraph Pricing:

• •Start: €199/month ($230) - 20 source credits

• •Boost: €499/month ($575) - 60 source credits

• •Max: Custom pricing - 100+ source credits

• •Note: "Source credits" pricing model makes it difficult to predict actual costs

Reportr's Pricing Advantage

Reportr's Simple, Transparent Pricing:

• •FREE: 1 client, 5 reports/month (perfect for testing)

• •STARTER: $29/month - 5 clients, 25 reports/month (white-label included)

• •PROFESSIONAL: $59/month - 15 clients, 75 reports/month (white-label included)

• •AGENCY: $99/month - 50 clients, 250 reports/month (white-label included)

Why Reportr Costs Less

• •No Per-Client Charges: Unlike Agency Analytics ($20/client) or Whatagraph's complex credit system, Reportr offers flat monthly rates regardless of how many clients you add within your tier.

• •Lower Entry Point: At $29/month, Reportr costs 40% less than Swydo/DashThis ($49) and 63% less than Agency Analytics ($79).

• •Better Value at Scale:

- 10 clients: Reportr $59/month vs Agency Analytics $239/month (75% savings) - 25 clients: Reportr $59/month vs Swydo $309/month (81% savings) - 50 clients: Reportr $99/month vs Agency Analytics $879/month (89% savings)

• •True Unlimited Reports: Generate as many reports as you need within your monthly limit. No surprise overage charges.

Real Cost Comparison by Agency Size

What You Get with Reportr (That Competitors Charge Extra For)

Many platforms nickel-and-dime you with add-ons. Here's what's included in Reportr's base pricing:

• •White-Label Branding (included in all paid plans vs $100+/month with competitors)

• •Unlimited Report Generations (within your tier limits)

• •All SEO Data Sources (GSC, GA4, PageSpeed Insights)

• •AI-Powered Recommendations (no extra "AI credits" to buy)

• •Professional PDF Reports (no "premium export" fees)

• •About-a-Minute Report Generation (vs 30+ minutes manual work)

• •Keyword-to-Page Mapping (often a premium feature elsewhere)

Why Other Platforms Cost More

Agency Analytics, Swydo, and DashThis charge more because they offer multi-channel reporting (PPC, social media, etc.). If you need those channels, the higher price may be justified. But if you're focused on SEO reporting, you're paying for features you don't use.

Whatagraph positions itself as an enterprise solution with complex data aggregation. Their "source credit" model is designed for large teams managing hundreds of data connections—overkill (and overpriced) for most SEO agencies.

Reportr focuses exclusively on SEO reporting, which allows us to:

• •Build deeper SEO-specific features

• •Automate report generation more effectively

• •Keep pricing simple and affordable

• •Deliver reports in about a minute (not 30 minutes)

The True ROI of Automated Reporting

Let's calculate the real savings:

Manual Reporting Costs:

• •8 hours per client per month × $75/hour = $600/month

• •10 clients = $6,000/month in labor costs

• •Annual cost: $72,000

With Reportr:

• •Professional Plan: $99/month ($1,188/year)

• •Labor savings: $70,812/year

• •ROI: 5,965%

Even if you only bill $50/hour, Reportr saves you $58,812 annually for a 10-client agency.

Hidden Costs to Watch For

When comparing platforms, look beyond the advertised price:

• •Per-Client Overage Fees: Agency Analytics charges $20/client over your tier limit

• •"Source Credit" Confusion: Whatagraph's credit system makes budgeting difficult

• •Premium Feature Locks: Many platforms charge extra for white-label, API access, or advanced integrations

• •Setup Fees: Some platforms charge onboarding or training fees

• •Annual Commitments: Many platforms require annual contracts for advertised pricing

• •Reportr's Transparency: What you see is what you pay. No hidden fees, no surprise charges.

Which Platform is Right for Your Agency?

Choose Agency Analytics if:

• •You need multi-channel reporting (PPC, social, email)

• •You want client portal access

• •Budget isn't a primary concern

Choose Swydo/DashThis if:

• •You need moderate multi-channel capabilities

• •You have 3-10 clients

• •You can commit to annual billing

Choose Whatagraph if:

• •You're an enterprise with 100+ data sources

• •You need complex data aggregations

• •You have a dedicated data team

Choose Reportr if:

• •You focus primarily on SEO services ✓

• •You want the fastest report generation (about a minute) ✓

• •You manage 5-50+ clients and need affordable scaling ✓

• •You want white-label without enterprise pricing ✓

• •You prioritize ROI and time savings ✓

Conclusion

The white label SEO reporting market spans from $29/month (Reportr) to $500+/month (Whatagraph), with most platforms landing around $79-239/month. For agencies focused on SEO reporting, Reportr delivers unmatched value:

Key takeaways:

• •58-77% lower cost than Agency Analytics at scale

• •FREE tier to test before committing

• •No per-client charges or hidden fees

• •30-second report generation vs manual hours

• •$70,000+ annual savings for a 10-client agency

The question isn't whether automation pays for itself—it's whether you're paying too much for it. With Reportr, you get professional white label reporting without the enterprise price tag.

Frequently Asked Questions

What's the average white label SEO pricing?

White label SEO pricing typically ranges from $99-$799 per report, with most agencies paying $199-$399 for professional-quality reports. The wide range reflects differences in data sources, customization levels, and analysis depth. Premium services that include AI-powered insights and strategic recommendations command higher prices but deliver proportionally more value to end clients.

Should I charge per report or monthly?

Monthly subscription pricing typically works better for both agencies and clients as it provides predictable costs and encourages ongoing relationships. However, per-report pricing can be effective for agencies with seasonal clients or those testing white label services. Many successful agencies offer both options, with monthly pricing providing better unit economics at scale.

How do I justify higher SEO pricing?

Focus on the business impact your reports provide rather than just the data included. Highlight time savings, strategic insights, and the professional presentation that builds client trust. Quantify the value of recommendations and show how your reports contribute to client retention and growth. Premium pricing becomes justifiable when clients view reports as business intelligence rather than administrative tasks.

Can I offer different pricing tiers?

Yes, tiered pricing is highly recommended as it allows you to serve different client segments while maximizing revenue per client. Structure tiers based on reporting frequency, data depth, and analysis level rather than just feature count. This approach helps clients self-select into appropriate service levels while providing clear upgrade paths as their needs grow.

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Related Resources

Master White Label SEO for Your Agency:

• •White Label SEO Reporting Guide - Complete guide to getting started with white label reporting

• •Reportr vs Agency Analytics - Why agencies are switching to Reportr for better value

• •Reportr Pricing - Transparent pricing that scales with your agency

• •How It Works - See how easy it is to start generating professional reports